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Learn About Us and Our Streetwear Legacy

Deveric NY is an American based fashion brand, founded in 2022. The brand focuses on creating apparel that blends urban culture with art and design, aiming to resonate with young adults who are inspired by creativity and culture.

Our tagline, "For the culture, by the culture" reflects the company’s commitment to authenticity, community, and cultural representation.

The name Deveric is distinctive and evokes strength, heritage, and individuality. While not a common name, it carries a regal and timeless sound—suggesting leadership, depth, and character.

  • Dev” – reminiscent of divine, develop, or devoted

  • “Eric” – derived from the Old Norse name Eiríkr, meaning “eternal ruler” or “ever-powerful”

Deveric represents those who walk with purpose, lead with legacy, and wear their truth unapologetically. It is a name we created to carry legacy forward—a blend of heritage, style, and resilience rooted in our story.

At Deveric NY, we craft more than clothing—we create statements. Rooted in the rhythm of the city and the spirit of cultural resilience, our brand blends luxury streetwear with purpose-driven design. Every piece is a symbol of legacy, pride, and progression, made for those who move with conviction and lead with authenticity.

Founded in New York City, Deveric NY represents a new era of fashion where storytelling meets style. Our collections fuse timeless aesthetics with modern grit—thoughtfully designed, ethically produced, and deeply connected to the communities that inspire us.

We don’t just sell garments—we amplify identity. From premium fabrics to bold statements, Deveric NY is where style meets legacy.

A Message from Our Founder

"Thank you for allowing us to share our story. We hope our work inspires you to become part of the creative culture we celebrate. Enjoy your shopping experience.

Best,

Devon E. Smith – Founder & CEO